Consumer Goods

------------------------------------------------- Fast-moving consumer goods Fast Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG)  atomic procedure 18 merchandises that atomic number 18 sold quick and at relatively low cost. Examples take on non-durable goods such(prenominal)(prenominal) as soft drinks, toiletries, and grocery situations.[1][2] Though the unquestioning salary made on FMCG products is relatively small, they generally contend in large quantities, so the cumulative profit on such products can be substantial. Procter & Gamble and Unilever  atomic number 18 the two biggest consumer goods company that operate across the existence. ------------------------------------------------- Scope The term FMCGs refers to those sell goods that atomic number 18 generally replaced or fullyy used up everyplace a short period of days, weeks, or months, and indoors unitary year. This contrasts with durable goods or major appliances  such as kitchen appliances, which are generally replaced over a period of several(prenominal) years. FMCG have a short shelf life, either as a import of soaring consumer demand or because the product deteriorates rapidly. Some FMCGs such as meat, fruits and vegetables, dairy products and baked goods are highly perishable. otherwise goods such as alcohol, toiletries, pre-packaged foods, soft drinks and modify products have high turnover rates.

Biggest FMCG company across the globe is nike,puma etc The following are the main characteristics of FMCGs:[1] * From the consumers perspective: * Frequent purchase * secondary stake (little or no effort to choose the item products with vehement brand loyalty! are exceptions to this rule) * Low price * From the marketers cover off: * tall volumes * Low contribution margins * Extensive  dissemination networks * High stock turnover ------------------------------------------------- Good (economics) From Wikipedia, the free cyclopedia Types of goods in economics. In economics, a good is something that is intended to satisfy...If you essential to get a full essay, order it on our website: OrderEssay.net

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