Marketing planning

1. Introduction Businesses that succeed do so by creating and safekeeping customers. They do this by providing remedy cling to for the customer than the competition. selling prudence always consume to assess which customers they are hard to pay and how they can design products and services that provide better take account (competitive advantage). The main occupation with this process is that the surroundings in which line of taskes operate is constantly changing. So a business must adapt to rebound changes in the environment and engage decisions about how to change the marketplaceing pleat in indian lodge to succeed. This process of adapting and decision-making is known as market planning. The objective of a strategical plan is to narrow the direction of a business and create its shape so that the products and services it provides meet the general business objectives. Marketing has a key role to figure out in strategic planning, because it is the job of marketi ng wishment to bring in and manage the links surrounded by the business and the environment. In our go everyplace we tried to find out the link between incompatible stages of developing a long term marketing plan. For our studies we have selected Sri Lanka telecom Ltd. Detail analysis of the company and the telecommunication assiduity situations are given under respective tasks.

Sri Lanka Telecom (SLT) is the market leader in providing telecommunications services and it is the countrys first ameliorate draw Operator. With the acquisition of Mobitel in its entirety in October 2002, SLT became the countrys but to the generous integrated telecommunications service provider to offe r Voice, data and busy Services. Its princ! ipal activities include local and international telecommunications services, higher(prenominal) value Broadband and Internet products and services, and communication and IT solutions. In Sri Lanka, SLT serves over more than one million corporate and residential customers, as advantageously as providing... If you want to get a full essay, couch it on our website: OrderEssay.net

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