Truvada Case Study

Truvada Case Write-Up Truvada, a Gilead product, is a combination pill fabricate of two of its antiviral medicines Viread and Emtriva. It is used in HIV discussion as a nucleoside reverse transcriptase inhibitor. It has been launched in the US and is now plans to launch in France, Germany and Spain in an order and a manner that would maximize its commercial success. Gilead must(prenominal) position Truvada as a convenient once a day dosing drug with added benefits everyplace its competitor drugs. This would include the results of the study 934. Different aspects must be emphasized upon based on who Truvada is being encouraged among. Amongst the patients Truvada should be positioned as drug with increased efficacy, fewer side ain effects and having an easy to follow regimen. The payers would be to a greater extent interested in its pricing and superiority everyplace existing interference. Gileads comparat ive study with Combivir, which currently holds the highest commercialise share in atomic bend 63 would be indicative of its superiority. Physicians would also be interested in clinical data indicative of bump efficacy. Truvada not solo demonstrate greater virological response but a better tolerance for the drug combination and better shape to the treatment regimen.

These are properties physicians would consider carefully given the chances of the computer virus developing resistance to a drug due to non-compliance by the patient. High level of adherence to the treatment regimen is a major requirement for the disease The FDA approval and uptake in the US market could also be used t o advertize Truvada. Specific strategies ! could also be employed to increase the knowingness of HIV/AIDS among the public, especially in Spain and France. This is because of the huge rate of prevalent cases that havent been diagnosed yet. It comes up to around 50% in Spain and 30% in France. Working with Non Profit Organizations and steadfast Advocacy Groups in this respect could help bring much patients under...If you want to get a full essay, order it on our website: OrderEssay.net

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